Search large Google agreed to a $93 million settlement with the State of California on September 14 over its location-privacy practices.
The settlement follows a $391.5 million settlement with 40 States, reached in November 2022, to resolve an investigation into how the corporate tracked customers’ areas.
The States’ investigation was sparked by a 2018 Related Press story, which discovered that Google continued to trace individuals’s location knowledge even after they opted out of such monitoring by disabling a characteristic the corporate referred to as “location historical past.”
“Our investigation revealed that Google was telling its customers one factor — that it might not observe their location as soon as they opted out — however doing the alternative and persevering with to trace its customers’ actions for its personal industrial achieve. That’s unacceptable, and we’re holding Google accountable with immediately’s settlement,” Lawyer Common Rob Bonta mentioned in a press release.
As a part of the settlement, through which Google admitted no wrongdoing, the corporate additionally agreed to quite a lot of restrictions, together with offering extra transparency about location monitoring, disclosing to customers that their location info could also be used for advert personalization, and displaying extra info to customers when enabling location-related account settings.
“Per enhancements we’ve made in recent times, we’ve settled this matter, which was primarily based on outdated product insurance policies that we modified years in the past,” Google mentioned in a press release.
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