‘Enter Twitter 2.0’: New CEO Linda Yaccarino in first e mail to workers

Twitter’s new CEO Linda Yaccarino despatched her first e mail to workers on Monday which detailed her imaginative and prescient for constructing ‘Twitter 2.0’. Echoing former CEO Elon Musk’s dream of Twitter turning into a ‘world city sq.’, Yaccarino stated that the mission is to show the microblogging web site into “the world’s most correct real-time data supply.”

Elon Musk on Might 12, 2023 stated he has chosen high advert government Linda Yaccarino as CEO of Twitter as he fights to reverse fortunes on the struggling platform he purchased for $44 billion final yr. (AFP)

The memo titled ‘Constructing Twitter 2.0 Collectively’ additionally acknowledged Musk’s information in remodeling industries like area exploration and electrical autos. She additionally defined the reply to folks asking ‘why Twitter?’ and added, “We’re on the precipice of creating historical past—and that’s not an empty promise. That’s our actuality.”

The e-mail additionally exhorted workers to ‘work onerous’ to realize the ‘highly effective’ objectives. She additional urged the workers to forge new partnerships, rejoice new voices, and construct one thing collectively that has the ability to vary the world.

Holding every Twitter worker accountable for the success of Twitter 2.0, she shared three key factors to notice for a similar – assume massive, rework, and collective effort.

Yaccarino took over for Musk after his rocky begin on the social media platform that drove away not less than half of Twitter’s high advertisers within the first month. As per experiences, Yaccarino’s predominant agenda on Twitter could be to drive up the advert enterprise.

Inner paperwork obtained by The New York Occasions confirmed that Twitter’s advert income was down 59% yr over yr and the platform commonly failed to fulfill gross sales projections within the US.

A seasoned promoting government who beforehand led $13 billion world advert gross sales at NBCUniversal, Yaccarino will primarily give attention to revitalising Twitter’s crumbling adverts enterprise, whereas Musk continues to supervise the product and engineering groups.

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